Netemic are pleased to announce the launch of a beta version of iFeed to a small group of media / PR users. We plan to expand this beta group over the next few months ahead of a full commercial lauch in October 2007. If your organsisation is interested in participating in the beta, please contact [...]

Here at Netemic, we spend a lot of time tracking both blogs and consumer review sites for clients. Our experience for the UK market is that broadly speaking, whilst tracking blogs is important (and in our opinion will become increasingly so), it is presently consumer review sites that hold the bulk of interesting and relevant [...]

An article posted on Techcrunch (see also the interesting comment stream following the article) introduces Swivel, a site and online service of obvious interest to the more nerdy among us, and less obviously of much deeper significance.

Swivel allows users to upload data, which can then be viewed and analysed in various ways — [...]

As I observe the evolving role of the Blogosphere in the corporate world, I am struck that we still seem to be very much at the early stages of development in terms of companies embracing the use of the blogosphere in their own marketing thinking - certainly in the United Kingdom at any rate.

The [...]

Following our last posting on blogging statistics, an update on two recent postings that shed some interesting light on the present perceptions of the role and importance of blogging. These suggest that while the corporate world remains unconvinced of the importance of blogging to them (mainly, it seems, because in percentage terms the numbers of [...]

David Sifry, founder and CEO of Technorati has posted the first part of an update on the state of the Blogosphere as of April 2006, based on Technorati’s Blog search data. In a nutshell: the Blogosphere is huge. It has been doubling in size roughly every six months over the last 42 months, and new [...]

An interesting article by Chris Vallance appeared recently on the BBC news Website, New Met blogging rules spark anger. This article highlights a number of the key issues that all organisations face in considering whether to allow Blogging by their employees.

In his article, Chris Vallance outlines the reaction of police officer Bloggers to a tightening [...]

Perhaps not an event of planetary significance, but in so far as it is interesting to observe the relentless march of Web 2.0 into the wider public consciousness, my ears pricked up whilst listening to the radio this morning. Having got tired of hearing the Today Programme boys tormenting hapless politicians, I tuned into 6Music [...]

Definition of Blogging

First, what exactly is a Blog? A Blog or Weblog is in essence a personal Website that can be easily updated by its owner. The significance of Blogs, and the reason we have seen extraordinary exponential growth in their number, is that a Blog can be set up by anyone, at no cost, [...]

One of the issues that makes the phenomenon of Blogging increasingly relevant for organisations is the impact that it can have on their brands.

There is a case study in this occurring right now. Marvel are attempting to establish a trademark on the term ‘Super-Hero’. Blogging super-power Boing Boing launched a campaign on March 18th via [...]